Mars Chocolate Drinks and Treats (MCD&T) has given its Galaxy Milk Drink range a packaging makeover to bring the products in line with the look of Galaxy confectionery.
The Galaxy Milk Drinks bottles will also switch from a traditional sports cap to a flat cap from April, following consumer feedback that revealed that more than seven out of ten (73%) of people who have drunk chocolate milk expressed a preference to drink it from a flat cap bottle.
Kerry Cavanaugh, general manager at MCD&T, commented: “Several factors have guided our decision to refresh the on-shelf presence of Galaxy Milk Drink. We are confident that Galaxy’s enduring brand appeal, combined with the introduction of the popular flat cap bottle, will attract even more consumers to purchase the milk drink.”
