Indian food brand Geeta’s is today launching the second burst of its ‘Geeta Bit Naughty’ campaign, which will run until April.
The campaign first launched in October last year and helped drive sales up 27% – making it the fastest-growing mainstream Indian ambient brand in the UK.
Created with the company’s new agency partner Insiders, this is Geeta’s biggest marketing investment to date, at £1.5m.
“The first burst of this campaign has had such an impressive impact for the brand,” said Eleanor Bridgman, Director of Sales & Marketing at Geeta’s.
“To be recognised as the UK’s leading premium Indian brand is one thing, but to have now claimed the title as the fastest growing mainstream Indian ambient brand sets us off to a strong start for 2025. This campaign is our largest investment yet, reinforcing our commitment to the growth of the Indian category.”
The second burst of the ‘Geeta Bit Naughty’ campaign will include nearly 1,000 outdoor sites across the UK, including roadside (digital and static) and London rail station screens, building on the 2,500+ sites in the first burst.
“The ‘Geeta Bit Naughty’ campaign brings to life our brand mission of inspiring everyday foodies to add the depth, variety and excitement of Indian flavours to everyday meals and snacks,” added Bridgman.
