Indian food brand Geeta’s is doubling down on trial and consumer engagement this autumn with the launch of a ‘Love Me Or Your Money Back’ guarantee, to support the third wave of its ‘Geeta Bit Naughty’ campaign, major sampling activity, and new retail listings.
This month, 2.5 million on-pack labels across 11 different products will feature the promotion with a flash to generate standout on shelf, including the brand’s newly launched Cooking Sauces range. Shoppers who don’t love the products can claim a full refund. Promotional packs can be redeemed until 31 March 2026.
Consumers will be encouraged to ‘Geeta Bit Naughty’ with Indian flavours as a result of an eight-week national media campaign (1st Oct – 30th Nov) across 1,121 outdoor sites, spotlighting its chutney range. A national sampling roadshow across Sainsbury’s and Waitrose stores is already underway and will continue until mid-October. Meanwhile, the brand is rolling out of the ‘Geeta Bit Naughty’ platform across retail media and social media.
New listings will further bolster Geeta’s availability with Microwave Sides listing in Co-op, Wrap Kits landing in Tesco and Co-op, and the new Butter Chicken paste launching in Morrisons.
“This is our most ambitious campaign yet,” said Eleanor Bridgman, Director of Marketing at Geeta’s Foods. “We are so confident in the quality and flavour of our products that we are offering consumers a risk-free way to try our market-leading chutneys and brand-new cooking sauces.
“Our mission is to inspire everyday foodies to add the depth, variety and excitement of Indian flavours to everyday meals and snacks. By combining risk-free trial, large-scale sampling, disruptive media and expanded retail presence with our innovative and versatile product range, we want to challenge consumers to ‘Geeta Bit Naughty’ with Indian flavours in new and exciting occasions, as well as on curry night.”
