Green Giant, the UK’s leading sweetcorn brand owned by General Mills, is celebrating 100 years of its iconic Jolly the Green Giant character that is used on its packaging and advertising.
The anniversary is being marked with an in-store activation, complete with a visual refresh and the brand’s biggest-ever on-pack promotion. Running to 31st December across UK & Ireland, quad-packs of Green Giant’s Original and Salt-Free Sweetcorn offer shoppers hundreds of chances to win £100 cash prizes, with the prize pool totalling £25,000.
Maeve Judge, Marketing Director at General Mills, said: “Celebrating 100 years really is something special, not least because it demonstrates the enduring trust in Green Giant as a quality brand, synonymous with the sweetest, crunchiest corn!
“Our commitment to quality is as strong now as it was when Green Giant was first founded and we take great pride in the unique & delicious variety of corn consumers have grown to love from Green Giant.
“We’re proud to mark our century milestone with an activation that is already seeing huge success for our brand and retail partners. Here’s to 100 years of family mealtimes – roll on the next 100!”
