With spending around Halloween topping £1bn in 2023, Ginsters is responding to shopper demand for alternatives to sweet-themed foods with the return of its Limited-Edition Spicy Sausage & Red Pepper Pasty (RRP £1.95 – 180g).
The pasty combines spicy British sausage and smoked bacon with red peppers and onions, smothered in a smoky tomato sauce and seasoned with a kick of chilli, encased in a puff pastry. It contains no artificial flavourings, colours, or preservatives.
Emma Stowers, Ginsters Marketing Director, commented: “Ginsters leads the way in flavour innovation for the Savoury Pastry category. We know consumers are looking for taste experiences and previous years have shown that our Halloween Pasty has been a hit with younger audiences, attracting younger shoppers to Savoury Pastry fixture. Returning this year, our Halloween Pasty is set to give shoppers a spicy, spooky, tasty treat this season.”
The limited edition seasonal line has gone on sale in supermarkets this week.
