Ginsters is disrupting the savoury pastry category again with its latest innovation – the Pastry Toastie.
Designed to be heated in the toaster in just four minutes, the new 130g Ginsters Pastry Toasties are available in three flavours: Smoked Ham & Cheddar, Tomato, Basil & Mozzarella, and Chicken, Pesto & Mozzarella. They aim to meet growing consumer demand for “quick, tasty and hot lunchtime meal without compromising on quality”.
The Pastry Toasties feature a crisp, golden baked pastry case and use only 100% British meat for their fillings.
Pointing to an opportunity to unlock further incremental growth in a new fixture, Ginsters recommends that retailers merchandise the new Pastry Toastie in the micro-snacking fixture – a key destination for shoppers seeking hot and convenient meal solutions.
Sarah Babb, Ginsters Marketing Director, commented: “We are really excited to be shaking up the category and bringing our new Ginsters Pastry Toasties to market. Our Toasties are a real, category-leading innovation, and we know they will have a huge impact on both our brand and the wider category. Ginsters Pastry Toasties will appeal to people working from home, families and new, younger shoppers, looking for a top quality, tasty and quick and easy hot lunch.”
The new range will launch exclusively in Tesco supermarkets from 6th October, with the Smoked Ham and Cheddar Pastry Toastie available in selected Tesco Express outlets from 10th November (RRSP of £2.50).
