Independent drinks business Global Brands has launched its new GATHER Gourmet Cocktails range.
The canned cocktails combine classic flavours with an “innovative, indulgent twist, designed to offer a sophisticated yet laid-back drinking experience”.
With premiumisation seeing a surge in popularity within the RTD cocktail category, GATHER’s launch is driven by the demand for both bar-quality cocktails at home and venues seeking a high-quality, easy-to-serve option.
Launching in 150ml cans, with ABVs ranging from 12% to 14.9%, GATHER is available in five flavour combinations: Chocolate Honeycomb Espresso Martini (14.9% ABV), Raspberry Ripple Daiquiri (13.6% ABV), Caramelised Pineapple Rum Punch (13.3% ABV), Spicy Mango Margarita (12.2% ABV) and Salted Caramel Banana Colada (12% ABV).
Emily Seddon, Brand Manager at GATHER, said: “Gather caters to diverse preferences, led by industry insights that have influenced flavour, texture, price, design and ABV – providing venues and retailers with the ability to provide indulgent, bar quality cocktails for their customers.
“The flavours are inspired by classic cocktails, some of which have seen a resurgence in popularity over the past year, but with a decadent twist, designed to capture the attention of discerning foodies and cocktail enthusiasts.”
GATHER carries an RRP of £3.50 per can and is now available in mixed packs to both the on and off-trade.
