Golden Acre Foods is launching two new Elsinore seafood soups into Waitrose and Ocado in March to bring a “little everyday luxury” to the £458.9m ambient soup aisle to drive in-store category growth and rival dining out.
The Mediterranean Style Seafood and Fish Chowder canned soups (400g, RSP £2.80) are aimed at time-poor consumers who appreciate a well-made soup but who lack the time or expertise to make soup from scratch and would prefer to eat at home rather than dine out.
Rebecca Cutter, head of marketing for Golden Acre Foods, commented: “Not everyone can afford to dine out and not everyone has the time to make their own homemade soup from scratch. We know that many consumers are looking for long-life options to provide a quick, easy and affordable meal for themselves and their families. But whilst convenience is important, consumers are not prepared to compromise on taste and luxury when they dine at home or host a dinner party. The new Elsinore soups have been developed based on trends and inspired by restaurants and offer a taste of everyday luxury at an affordable price.”
