Golden Wonder has added to its £1 PMP range with a Chilli & Lime Transform-A-Snack variant.
Aimed at the younger market, the launch will be supported by a digital campaign and social media activity.
A spokesperson for the brand said: “For generations, Golden Wonder Transform-a-Snack has been the tasty snacks that allow you to build your own out-of-this-world car before experiencing a cosmic flavour journey and a baked-not-fried crunch that is from another planet. The Transform-A-Snack range continues to outperform the market at 40% growth.
“Based on recent research, younger audiences (which make up 75% of Transform-A-Snack consumers) are looking for interesting, new – and spicy – flavours. Chilli & Lime are the perfect snack for those seeking an exciting flavour adventure – with zingy lime that balances a punchy chilli kick, this flavour is certain to bring in more snackers.”
Transform-A-Snack Chilli & Lime Crisps are available through cash & carry and delivered wholesale.
