Tayto-owned crisp brand Golden Wonder is introducing new £1 PMP packs across its most popular flavours – Cheese & Onion, Spring Onion, Salt & Vinegar and Chip Shop Curry.
They will be available in the new price-marked format from July and follows the company’s decision to stick to the £1 price point.
“Having spoken to retailers and consumers, the importance of sticking to the £1 price point comes through loud and clear,” said Matt Smith, Marketing Director for Golden Wonder.
“The squeeze on consumers means independent retailers must give their customers confidence that they are getting great value through PMPs. Instead of raising the headline price of our £1 PMPs, we’re sticking with £1 – demonstrating Golden Wonder’s commitment to making great-tasting snacks, with great consumer value, whilst also delivering strong retailer margins.”
He noted that £1 PMPs are a must-stock, having been the main driver of snacks category growth over the past four years, growing over three times faster than the market and accounting for half of all sales (Circana).
Inflationary pressure is forcing many snack brands to move above the £1 price point, but Golden Wonder’s commitment to £1 has helped its £1 PMP snacks range outperform the market (+22.6% versus +9.9%, Cicana).
“With 64% of consumers willing to switch brands for a lower price, don’t miss out on your share of the profits – stock up on Golden Wonder’s £1 PMP range now,” Smith concluded.
