Goodfella’s is expanding its range with new Pizza Pinwheels, rolling out in two flavours – Cheese & Tomato and Cheese & Ham.
The snack-sized dough pinwheels are filled with pizza toppings and can be quickly cooked in an air fryer, microwave or oven. The brand noted that the launch will open up more pizza occasions at home, tapping into the growing frozen pizza snacking market (+6.2% YOY).
The launch of Goodfella’s Air-Fryer Pizza Pinwheels coincides with the announcement of a new partnership with kitchen & home appliances company, Tefal.
Claire Hoyle, Head of Marketing at Goodfella’s, commented: “Goodfella’s is all about delivering quality and flavour, and our new Pizza Pinwheels are no exception. They bring an exciting proposition to the frozen pizza category, and, packed with the great taste people expect from us in a convenient format that fits perfectly into busy lives, we’re confident that it will drive more savoury snack-seekers to the frozen aisle.”
Goodfella’s Pizza Pinwheels in Cheese & Ham and Cheese & Tomato are non-HFSS and will be available exclusively in Iceland from 6th November at £2.75 (MRSP).
