Diageo-owned gin brand Gordon’s has launched a limited-edition Sugar Plum Gin Liqueur (20% ABV) for the festive season.
Available in 70cl bottles at an RRP of £14, the fruity liqueur is rolling out into the grocery channel this month.
Gordon’s Sugar Plum Gin Liqueur is described as having a “refreshing and botanical taste of Gordon’s with sweet plums, offering a uniquely jammy, lightly spiced flavour, with a rich purple hue”.
The brand noted that the new liquid aims to meet the needs of adults who are looking to create “high-quality, great-tasting drinks” over the winter months – enabling retailers to tap into the demand for gifting moments and creating cocktails at home.
Hazan Aydin, Head of Gordon’s & Pimm’s, Diageo GB, said: “Gordon’s is always looking at ways to provide something new and exciting for consumers and brand loyalists to explore. We have been growing our Gordon’s family over recent years with a range of successful flavour expressions and we’re thrilled to be introducing Gordon’s Sugar Plum Gin Liqueur to the market this festive season. The new innovation arms retailers with a unique twist on the classic Gordon’s spirit, and is the perfect flavoursome tipple to elevate those at home occasions.”
The launch of Gordon’s Sugar Plum Gin Liqueur (20% ABV) will be supported by a marketing campaign including PR, digital, social and influencer engagement.
