Gosh! is expanding into the on-the-go fixture with the launch of its new Mexican and Italian-inspired Veg Bites snack packs. The two new SKUs are a source of protein, high in fibre and high in plant points in a 50g grab bag format.
The Mexican Veg Bites will be available to purchase from Morrisons stores individually with an RRP of £1.30 or as part of the supermarket’s meal deal.
The brand noted that with stricter HFSS legislation being introduced, there’s a growing gap in the market for healthier snacking options that align with the consumer demand for nutritious, clean-label products. Gosh! Veg Bites are designed to help fill this gap and drive momentum for healthier snacks within the food-to-go fixture.
Caroline Hughes, Marketing Director at Gosh!, commented: “At Gosh! we are excited to be launching our new Veg Bites snack packs as our first innovation within the ‘on-the-go’ category. For too long, meal deal snacks have been dominated by unhealthy and uninspiring choices that lack nutritional benefits, and leave you feeling unsatisfied. Our new Veg Bites will enable shoppers to make healthier choices while on-the-go, without having to compromise on taste or convenience.”
