Plant-based food brand Gosh! has unveiled new packaging that features a plant points indicator on each of its core products.
The new packaging and recipe improvements aim to encourage consumers to make “healthier, more diverse choices through the natural wonders of veg”.
The refreshed design is being rolled out across the core Gosh! range, including Moroccan Spiced Falafel, Mediterranean Falafel, Sweet Potato Pakora, Beetroot Falafel and Spinach & Pine Nut Bites. Each product contains a minimum of six plant points by incorporating a mix of vegetables, legumes, grains, seeds, herbs, and spices, helping consumers meet the goal of 30 different plants per week.
To reinforce the brand’s natural credentials and flavours, new illustrations have been added to the packaging. Gosh! noted that plant-based foods have historically faced negative taste perceptions, a key barrier it aims to overcome with the refreshed design.
Gosh!’s range of products is available at most major supermarkets with an RRP of £2.40.
Caroline Hughes, Marketing Director at Gosh!, commented: “At Gosh!, we believe eating more plants should be simple, delicious and make you feel good. This is why we’re championing ‘plant points’, helping consumers to easily add goodness to their plates. Last year alone, we proudly helped the nation eat 30 million plant points, positively impacting healthier diets, and with our new redesign, we’ve made tracking it easier than ever as part of our commitment to make plant-based eating accessible for everyone.”
