Unilever-owned brand graze has announced the launch of a new Snack Pack Crunch multipack aimed at providing consumers with an on-the-go healthy snacking option.
Available in two flavours – Smoky Barbecue and Marmite – the Snack Packs are portion-controlled and respond to the rise in consumer demand for snack brands to provide alternative formats and make snacking more accessible.
The new Snack Packs contain 30% less fat than crisps and 100 calories or less per portion, offering an HFSS-compliant, healthier alternative for shoppers.
Joanna Allen, CEO of graze said: “As a business, innovation is crucial to offering consumers healthy snacks that they’re excited to try, and that conveniently fit into their lifestyle. We’re excited to offer two of our popular Crunch recipes in new Snack Pack multipacks to create an accessible snacking solution for consumers on the go. We hope everyone will enjoy the new packaging as much as we do.”
The graze Snack Packs have an RRP of £3 for a box of five. They are launching in Asda this week before rolling out in other retailers.
