Graze, the healthier snacking brand owned by Unilever, has rolled out a new look and extended its product range.
The new packaging designs feature an enlarged white logo aimed at enhancing stand-out on-shelf. Graze has also improved the recyclability of its packaging.
Meanwhile, the brand’s Crunch range has been extended with a Peri Peri flavour. It is HFSS compliant and available now in convenience channels (RRP £1.20 -28g).
Graze CEO Joanna Allen said: “We truly believe that combining taste & health is the key to the future of snacking, and we’re committed to innovating to drive category growth in this new HFSS landscape. We’ve made huge changes across our portfolio – from a brand-new look and feel, to sustainability improvements in our packaging, to launching new innovations into market that expertly combine health and delicious flavours.
“Whilst these are the key changes we’re making in 2023, at Graze we’ve always considered ourselves to be pioneers in snacking. We believe that little and often is the future of food. With almost a billion snacking opportunities every week, and research showing that 97% of people are planning to snack the same, or more, in the future, we encourage retailers to make the most of this opportunity.”
The revamp and new product will be supported by a £6m marketing campaign across TV, social media and in-store shopper marketing that will run until October.
NAM Implications:
- This puts in perspective the amount of money required to communicate brand improvements to the consumer.
- Watch this space…
