Gü Desserts has unveiled a new range of cheesecake desserts, debuting in grocery retailers this month.
Embracing the rising nostalgia trend, the new Banoffee and Black Forest cheesecakes offer a modern twist on the “sumptuous flavours and flair of the ’70s”. The launch aims to capture both the ‘retro’ appeal for younger consumers and evoke ‘nostalgia’ for those who remember the iconic treats.
Kate Utting, Gü’s Global Brand and UK Marketing Controller, commented: “Our Nostalgia range is bringing these much-loved classics into a new era! With retro trends and nostalgic favourites in full force, we’re excited to bring back these classics with Gü’s distinctive flair. They offer consumers an affordable, luxurious treat for any night of the week.”
Gü is also introducing the Ultimate Chocolate Cheesecake, ideal for Easter indulgence.
The new Gü desserts (RSP £3.75) will be available in Asda from 28 March, followed by Sainsbury’s and Waitrose in mid-April and Tesco in mid-May.
