Arsenal and Guinness have announced a new multi-year global partnership that will see the Irish stout become an official partner of the football club.
The two brands will come together from the beginning of the 2025/26 season, marking Guinness’ latest move into football, having been named as the Official Beer of the Premier League last year. Both Guinness and Guinness 0.0 will be served at Arsenal’s Emirates Stadium during men’s and women’s matches.
Juliet Slot, Chief Commercial Officer at Arsenal, said: “Guinness is loved by supporters across the world. We’re proud to be partnering with one of the biggest global brands to make a day out at the Emirates the best experience for our supporters.
“Our matches are about rituals, traditions and a feeling of belonging. We’re excited to be putting Guinness at the heart of new rituals for our supporters across this season and beyond.”
Somnath Dasgupta, Marketing Director Global Sports Partnerships at Guinness, added: “Arsenal is one of the most successful clubs in Premier League history, and this partnership marks an exciting opportunity to increase our association in football and build deeper connections with Arsenal supporters around the world.
“All fans visiting Emirates Stadium can look forward to enjoying beautiful pints of Guinness and Guinness 0.0 from next season. We look forward to creating new rituals and shared experiences with passionate Gooners on matchdays, and beyond the 90 minutes.”
