Anti-plastic campaigning soda brand, GUNNA Drinks, has launched what it claims is the UK’s first range of aluminium bottled soft drinks.
With around 70% of soft drinks currently bottled in single-use plastic (SUP), it hopes the move will be a catalyst for change in the sector. Utilising a larger, resealable 500ml format, versus a standard 330ml can, GUNNA has initially launched three “immune boosting” lemonades in the bottles, tapping into growing demand for functional food and drink.
With aluminium being infinitely recyclable, the brand noted that bottles have strong environmental credentials, which when paired with their wellness proposition, align with two of the biggest consumer demands in soft drinks right now and make for a compelling proposition for retailers.
Three flavours – Tropical Lemonade, Raspberry Lemonade and Twisted Lemonade – are launching in the new aluminium bottles (RRP £1.99), as well as being available in 330ml cans (RRP £1.10).
Melvin Jay, founder of GUNNA Drinks, commented: “Putting the planet first is at the heart of GUNNA’s company ethos and we’re proud to be the first-to-market with aluminium bottled soft drinks. We’ve invested heavily in this new planet-friendly packaging and although this comes at a premium, costing around 10% more than other formats, our research resoundingly shows consumers are prepared to pay a little more to avoid plastic.
“Coupled with the new immune boosting sodas, we believe this is a compelling proposition for retailers, with average spend on functional wellness drinks currently more than twice the average price per litre spent on soft drinks. We hope to see other brands follow suit and switch to an aluminium bottled format in place of the hugely damaging single use plastic that is all too common. We’re confident that this new packaging option will be a game-changer for our business, our customers and our planet.”
