Häagen-Dazs has launched its new Stickbars that offer popular ice flavours wrapped in a thick Belgian chocolate coating.
The range includes Salted Caramel, Cookies & Cream, and exclusive to Co-op, Macadamia Nut Brittle. Meanwhile, fruity variants include Mango & Passionfruit and Tesco-exclusive Raspberry & Peach.
Nicole Whelan, Head of Brand at Häagen-Dazs UK, said: “We want to put consumers first. After lots of hard work behind the scenes – from extensive consumer testing, to working hand in hand with them to perfect our recipe – we’re over the moon to kick off 2025 with one of our biggest launches to date; new Häagen-Dazs Stickbars.
“Combining the premium quality of our iconic ice cream with thick, cracking Belgian chocolate to create an irresistible and convenient way to indulge, our Stickbars are a delicious way to elevate your ice cream offering.
“Backed by a significant, six-figure campaign investment, and plenty in the pipeline designed to reach ice cream lovers nationally, it’s set to be the summer of Häagen-Dazs – so watch this space!’”
Häagen-Dazs Stickbars 3 packs are rolling out in major supermarkets, including Morrisons, Tesco, Sainsbury’s, Asda, Co-op, Waitrose, and Ocado (RRP from £4.25).
Häagen-Dazs Stickbars singles will be available to order from April (RRP £2.65).
