Ice cream brand Häagen-Dazs is launching a new limited-edition collection inspired by the afternoon tea occasion.
The brand is introducing two flavours – Orange and Pomegranate Tart and Blooming Blueberry Tart – to Ocado this month. The patisserie-inspired ice cream combines colours of the season with a fruity taste that aims to appeal to shoppers looking for “exciting flavours and new food trends to explore”.
The packaging boasts eye-catching designs combined with bright seasonal colours to drive maximum standout on shelf. To further animate the afternoon tea occasion, a QR code is available on each pack and will provide an AR experience with a game.
Jose Alves, Head of Häagen-Dazs UK, said: “Häagen-Dazs ice creams are created for special moments, whether that’s celebrating with friends or family, or just having a moment to yourself. Our new collection elevates the timeless and elegant tradition of afternoon tea by creating an iconic tea-time dessert that is both fitting for the season and introduces another special occasion for people to celebrate with ice cream.
“The two trend-setting flavours will spark moments of joy by combining patisserie with ice cream to offer consumers the ultimate indulgent treat, while our new AR experience will drive further relevancy to the Häagen-Dazs brand by bringing the afternoon tea occasion to life in a fun and interactive way.”
