Ice cream brand Häagen-Dazs is teaming up with Co-op and the Barnardo’s charity to launch a new limited-edition Mini Joys Collection. For each pack sold, Häagen-Dazs will donate 50p to Barnardo’s to help tackle the growing challenges that young people face in today’s society.
The Mini Joys Collection by Häagen-Dazs will be available to purchase exclusively in Co-op stores nationwide, from this week, with an RRP of £5.65.
Haagen-Dazs will be contributing a five-figure sum from their sales towards the partnership between Co-op and Barnardo’s, which will support over 750,000 young people from the ages of 10-25 with basic needs, including access to opportunities, food, and mental wellbeing.
The Mini Joys Collection features four popular Häagen-Dazs flavours; Salted Caramel, Belgian Chocolate, Strawberry Cheesecake and Macadamia Nut Brittle.
NAM Implications:
- i.e. a donation of at least £10,000 to Bernardo’s.
- i.e. at least 20,000 packs sold…
- …and shelf-sales of at least £113,000 at £5.65 RRP.
