Häagen-Dazs has unveiled its latest Limited Edition Festive Collection that aims to help retailers tap into the ‘big night in’ occasion.
The two SKUs include the return of Red Velvet Cheesecake and a new Mint Chocolate variant.
Nicole Whelan, Head of Brand at Häagen-Dazs UK, said: “Every year, we delight in treating lovers of Häagen-Dazs to seasonal scoops that add a bit of sparkle to the festive period. Our 2024 collection has been carefully curated to tap into demand for indulgent yet classic flavours and is, therefore, perfectly placed to help our retailer partners drive sales.
“With the exclusivity of a seasonal launch combined with our signature quality, unparalleled taste and stunning shelf appeal, we’re confident the flavours will be a feature in festive baskets throughout the limited run.”
The Häagen-Dazs Festive Collection will be available across key grocery accounts nationally, supported by in-store activity and a social media campaign.
