British men’s hair styling brand Slick Gorilla has announced its expansion into the physical retail space this month, with its full range becoming available in over 450 Boots stores across the UK and Ireland.
Slick Gorilla was founded in 2016 in Leeds by brothers Ari and Ash Farbod. It has since built a cult social media following, and its products are now used in more than 62 countries worldwide.
The Slick Gorilla products rolling out in Boots include Hair Styling Powder, Clay Pomade, Sea Salt Spray, and Hairspray.
The Farbod brothers commented: “We’re delighted to expand Slick Gorilla into Boots this Spring. This is a pivotal moment for Slick Gorilla as we make the move from online-only and into the physical retail space. We can’t wait to open up the brand to more customers and to see our full styling product range on Boots’ shelves and online.”
NAM Implications:
- If results in Boots are as encouraging as online performance…
- …this could become a pointer for other brands.
- Both pureplay online and other traditional retail…
