Following its successful TV debut, Aston Manor Cider’s Frosty Jack’s brand has teamed up with the world’s ‘most famous’ Z-list celebrity hands model, Hans Handerson, for a second year running to encourage the nation to ‘Crack Open the Unexpected’.
The tongue-in-cheek advert, which forms part of a wider multi-channel marketing campaign by the company, is returning to screens on on-demand channels including Channel 4 and Sky. It will also feature on YouTube, Instagram, Facebook.
Making light of expensive celebrity endorsements, the ad tracks the ‘distinguished’ hand actor reliving his glory days and showing off some of his iconic moves while promoting Frosty Jack’s.
The campaign returns at a time when the strong cider category has seen 8% growth during the last 13 weeks versus the wider cider category, which has grown by less than 2%. Further data also reveals that Frosty Jack’s shoppers make twice as many shopping trips as the average cider shopper. The brand stated that this signals the perfect opportunity for retailers to tap into the strong cider trend to help drive sales.
As part of its commitment to affordability, Frosty Jack’s recently introduced a new range of price-marked pack formats, including a 1L bottle, a 1.5L bottle and a larger 2.5L offering.
Aston Manor Cider will also be running a nationwide shopper campaign this summer, offering shoppers the chance to win 1 of 10,000 branded ice cube trays when they purchase any Frosty Jack’s product.
Grace Anthony, Brand Marketing Manager at Aston Manor Cider, commented: “Following the success of our Frosty Jack’s campaign, Aston Manor is keen to further disrupt the category on an even larger scale. The advertising industry is inundated with absurdly expensive celebrity endorsements that simply do not resonate with the current climate, or with Frosty Jack’s ethos. Therefore, we wanted to poke some fun by fabricating the world’s most extravagant, famous non-celebrity, Hans Handerson.
“Not only is the advert packed with humour, but it also offers a more original alternative to a series of shots of liquid being poured into chilled glasses – something which viewers have understandably grown tired of. The vision was simple: save money on celeb endorsements, so our loyal customers can continue to save on our cider. Frosty Jack’s represents inclusion and affordability because we believe that everyone deserves a great refreshing cider.”
