The UK’s leading wine brand, Hardys, is returning to TV screens with its ‘Certainty’ campaign.
Set to reach 20m adults in the UK, the campaign will run until 7 May across TV, video on demand and YouTube, with prime-time TV slots during ITV’s Coronation Street and The Chase.
The advert showcases a couple at different stages of their adult lives drinking Hardys Crest, reinforcing Hardys as a wine brand that can be trusted for a variety of occasions while standing the test of time, reinforced with the campaign tagline “Then. Now. Always.”.
Tom Smith, Marketing Director – Europe, Accolade Wines, commented: “With inflationary pressures negatively impacting consumer confidence, Hardys is strengthening its quality and trust messaging in a contemporary way that will resonate with its audience. Shoppers can be reassured that Hardys is a brand that can be relied upon for quality, taste and above all, value.”
