Haribo has bolstered its gifting range with the launch of Box of Happy.
Available in 120g packs (MRRP £2), each box contains jelly and foam gummies shaped like Cupcakes, Stars, Hearts, and Presents in a variety of flavours, including strawberry, pineapple, blackcurrant, and apple.
Haribo Box of Happy has been designed to help celebrate everyday gifting moments throughout the year. It is rolling out in high street retailers and coming to Sainsbury’s soon.
Harbio Marketing Manager, Peter Robinson, said: “We’re so excited to be launching Box of Happy. Our latest piece of innovation will allow our fans to share their love of HARIBO and spread the joy of child-like happiness. By creating a gift that can be shared all year round, consumers no longer need to wait to have an excuse to share the happy and put a smile on someone’s face.”
