Hawaiian Tropic, the sun care brand that is part of the Edgewell Personal Care portfolio, has launched two new products – the Glowing Protection Face Cream SPF 50 and the Hydrating After Sun Skin Nourishing Oil.
The UK sun care market is worth £438.9m and growing by 3.6% YOY. Currently, 72% of adults use sun protection, making this a key category driver, but only 11% use an after-sun product, providing an opportunity for further growth. Hawaiian Tropic stated that it is looking to capitalise on this ahead of the peak summer season with the two new products that offer advanced sun protection and post-sun care.
The Glowing Protection Face Cream SPF 50 (RRP – £13.59) and the Hydrating After Sun Skin Nourishing Oil (RRP – £14) are rolling out in-store and online at retailers including Boots, Superdrug and Amazon.
Georgia Dass, Senior Brand Manager at Edgewell Personal Care, said: “At Hawaiian Tropic, we celebrate the sun’s power to bring warmth, life, and happiness to consumers. Our commitment is to deliver sun care that not only protects and nourishes the skin but also enhances every sun-soaked adventure, ensuring our shoppers feel cared for and protected.
“With these latest additions, Hawaiian Tropic continues to set the standard for indulgent yet effective sun care, blending luxurious, skin-loving ingredients with high-performance protection – so consumers can embrace the joy of the sunshine, wherever they are and whatever they’re doing this summer.”
