Heineken UK has unveiled an innovation from its Strongbow cider brand, Strongbow Zest. In the coming months, it will be rolled out across grocery, wholesale, and convenience channels in 4x440ml, 500ml, and 10x330ml formats.
Strongbow Zest joins the brand’s range of flavours – including the popular Dark Fruit – to recruit new consumers into the cider category.
Strongbow Zest is an apple cider blended with lime, lemon and orange flavours. The new flavour contains no artificial flavours, sweeteners, or colours.
Rachel Holms, Cider Brand Director at Heineken UK, said: “We’re excited to launch Strongbow Zest into the market ahead of the Cider season. Through the launch, our ambition is to continue to recruit new consumers into the cider category, particularly those who are on the hunt for fresh innovation and new flavour experiences.
“Last year, we launched Strongbow Tropical into the market, which was crowned Product of the Year and the number one cider innovation in 2023, so we know there is an appetite for new flavours in the category. We recommend retailers stock up now to take advantage of summer sales.”
The launch of Strongbow Zest will be supported by a £10m marketing campaign from May.
