Heineken UK is launching a Halloween-based marketing campaign for Strongbow. Set to debut next month, the ‘Spine-chilling Refreshment’ campaign will focus on Strongbow Dark Fruit, helping retailers maximise cider sales in the build-up to the event.
While Cider sales peak during the summer months, Halloween is the biggest trading week during the autumn season.
Marketing investment for Strongbow Dark Fruit in the lead up to Halloween with social media promotion, influencer partnerships, and sampling activations, which specifically target university campuses.
Heineken UK will also launch an exclusive Strongbow Dark Fruit 10-pack giveaway in Tesco, with a branded Halloween sleeve and on-pack promotion.
Rachel Holms, Cider Brand Director at Heineken UK, commented: “Halloween is a fantastic event for retailers and wholesalers to get involved and have fun with, as adults up and down the country look to celebrate, dress up and socialise with friends and family. We’re excited to be launching our Spine-chilling Refreshment campaign to help them maximise the Cider opportunity over this period, showing up where the brand has the right to play and adding value.”
