Heinz has linked up with start-up Lean Kitchen Network (LKN) to launch a new range of on-the-go ‘Heinz Brekkie’ breakfast meals at more than 80 WHSmith stores across the UK.
The new range includes the All Day Brekkie Wrap, All Day Brekkie Sub, and Egg and Bacon Wrap, and is designed to offer convenience to busy commuters.
The All Day Brekkie Wrap and Sub both contain bacon, sausage and egg, in either a tomato wrap or glazed sub roll, accompanied by Heinz Tomato Ketchup. The Egg and Bacon Wrap features bacon and egg in a tomato wrap, with Heinz Ketchup and Heinz Salad Cream.
Faraz Nagree, CEO of LKN, said: “We’re so excited to partner with Heinz to bring a much needed, high-quality offer for travellers on the go. Many of us have experienced first-hand the challenge of finding a high- quality, flavourful breakfast when on the move. Breakfast has always been identified as the most important meal of the day, and yet, in many ways, it is the most underserved, especially for busy commuters. With Heinz Brekkie, we’re changing the game!”
Tom Franklin, foodservice director for Kraft Heinz Northern Europe, added: “As a company set on leading the future of food, we’re constantly looking for new ways to deliver great taste, quality and value for our consumers.
“Our ‘Away from Home’ business presents many exciting opportunities to do exactly that by leveraging the Heinz brand to introduce new products and expand our reach in new channels and categories like ‘food-to-go’. Heinz Brekkie is a great example of this plan in action, and we’re excited to partner with LKN to bring Brekkie to loyal Heinz fans in a convenient, tasty, on-the-go format.”
Next year, Heinz Brekkie plans to expand its offering into hot eats in retail locations across the UK.
