Heinz is calling on UK consumers to help in the search for new flavours for its Heinz Beanz range.
The quest is being led by a new marketing campaign, which asks fans of the brand to pitch their “dream” flavour combinations on the beanzofyourdreamz website.
The top three combinations, selected by a panel of judges, will secure a place on supermarket shelves as a limited-edition product, joining its existing flavours range, which includes Peri Peri, Cheesy, Chilli, Jalfrezi, Tikka and Barbecue.
Director of Meals, Alessandra de Dreuille, said: “Heinz Beanz have been a kitchen staple for nearly 125 years, but we’ve never asked the public to decide what flavour comes next – until now.
“We know that Brits are already getting creative with their Beanz, so it’s a no-brainer for us to get them involved in deciding what the next flavours should be.
“Whether it’s a spicy twist, a nostalgic favourite, or something totally unexpected, we’re giving Brits the chance to create the next Beanz classic.”
