Heinz has unveiled three new sauce products that combine its classic mayonnaise with different flavours.
The ‘Mayo Mashup’ range includes MayoRacha (mayonnaise and Sriracha), MayoMust (mayonnaise and mustard), and MayoCue (mayonnaise and barbecue).
Heinz launched its first mayonnaise hybrid – a mix of ketchup and mayonnaise – in March 2019. The new combinations are the result of a poll launched on Twitter by Heinz in 2021, where thousands of people voted for their favourite flavours to be mixed with mayo.
Wendy Lin, senior brand manager at Heinz, said: “We love that people are getting creative with their sauce combos. So, we placed the power in the hands of the public to decide what Mashup we should create next.
“A quick dollop of our MayoRacha, MayoMust or MayoCue is all it takes to level-up mealtimes and get your tastebuds tingling. Our Mashupz are the perfect companion for pizza crusts, chips, burgers, sandwiches, sushi lunches and so much more.”
The trio are rolling in Asda stores with an RRP of £3.39 per 400ml. MayoCue will be sold exclusively by Asda for 12 months, while MayoMust and MayoRacha will be stocked in other retailers from April.
