Heinz is introducing a fully recyclable cap to its Tomato Ketchup squeezy bottles to make the whole pack compatible with standard kerbside collections. As a result, around 300 million plastic caps will be recycled every year.
Jojo de Noronha, president of Kraft Heinz Northern Europe, said: “We know our consumers care about their impact on the environment and so do we, which is why we’re delighted to see our innovative, more sustainable caps on Heinz Tomato Ketchup bottles across the UK. Although a small change, this makes it easy for the millions of Heinz lovers across the country to recycle their whole squeezy bottle at once – a small action with big potential for impact.”
The caps will be rolled out in the UK next month on 400ml and bigger top-down bottles of Heinz Tomato Ketchup.
