Heinz has launched spaghetti carbonara in a can, marking its first new pasta line in a decade.
The new product (RRP: £2/400g) is billed as “a fail-proof, quick and easy carbonara that comes with absolutely zero drama”. Heinz stated that it is targeted at Gen Z shoppers, who want their food to be “both fast and convenient”.
Heinz Spaghetti Carbonara has launched on the brand’s ‘Heinz to Home’ DTC website and will be rolling out in supermarkets next month.
Alessandra de Dreuille, meals director at Kraft Heinz, commented: “We understand people are looking for convenient meals that are effortless to prepare. Our spaghetti carbonara delivers just that. It’s the perfect solution for a quick and satisfying meal at home.”
