Fresh snack brand Higgidy is hoping to grow its male fan base with two sporting sponsorships this year.
The brand will appear on TV screens through an LED branding sponsorship during the Rugby Super League, and its sponsorship of Sussex Cricket as Official Premium Partner will continue for the 2024 season.
Higgidy’s LED branding sponsorship will cover 50 Super League Live TV matches in 2024 on Sky Sports/BBC featuring all the top league clubs, plus the France v England International in June. Higgidy will also feature in radio spots on rugbyleague.com.
The extension with Sussex Cricket will see the brand featured on perimeter boards, on tickets, in programmes and the Sussex Cricket website and social media. In addition, Higgidy Pies, Rolls, Little Quiches and snacking and sharing products will be sold in the club’s on-site café.
Higgidy CEO, Rachel Kelley, said: “We are delighted to be growing our sports sponsorships, which we know will put our brand on the radar of more sports fans. Higgidy makes feel-good food, that provides big-flavoured, good-natured, crowd-pleasing meals to enjoy together, so these partnerships seem like the perfect fit.”
