Premium savoury brand Higgidy is launching several new snacking and sharing products.
Joining its existing snack range are Great British Pork Dinky Sausage Rolls with smoky ketchup (160g), Hoisin Pulled Mushroom & Spring Onion Rolls with linseeds (160g), Cypriot Halloumi & Hot Honey Rolls with red peppers (160g), and Cypriot Halloumi & Pesto Little Lattices with a cheddar & basil crumb (120g).
The move comes at a time when Higgidy has been stealing a march on premium savoury snacking competitors by delivering 15.4% unit growth YOY (+33% vs 2022), representing 29% of all premium snacking volume in the UK.
Meanwhile, Higgidy’s Rolls range is also being expanded, with four new flavour combinations: Greek Feta & Chargrilled Red Pepper Rolls with a slow-roasted tomato crumb (160g), Cheddar & Caramelised Onion Chutney Rolls with a crispy onion crumb (160g), Great British Pork & Onion Sausage Rolls with a herb sprinkle (160g), and Beechwood Smoked Ham Hock & Mature Cheddar Sausage Rolls with Dijon mustard (160g).
Higgidy’s expanded snacking and sharing range is rolling out in leading grocery retailers from this month.
