Holie’s, a Dutch challenger brand and the fastest-growing cereal brand in the Benelux, has launched its “healthy” cereal range in the UK market.
Launching with six SKUs, Ocado has taken the full range, which includes three granolas (Protein Crunch, Low Carb Crunch and Protein Peanut Butter – RRP: £3.50 / 350g pack) and three mueslis (Chocolate, 4 Nuts and Protein – RRP: £3.70 / 400g pack). Holie’s will then roll out across more channels, including wholesalers and independents in the coming months
Holie’s claims to have created the “world’s most healthy cereal range”. The brand’s granolas and mueslis are packed with protein and fibre and contain no added sugar or sweeteners.
Co-Founder Valentijn Van Santvoort said: “Since we started out in 2018, we have been challenging the food industry, we’re on a mission to help people be healthy again. Big cereal brands have been hiding sugar in food that they claim to be healthy when it’s not! That’s why we’re bringing Holie’s to the UK, to offer consumers a range of cereals that are genuinely good for you, whilst making sure we never compromise on crunch or taste. We’re so grateful to have secured the early support of Ocado to help us on our journey and can’t wait to hear what our new customers think”.
