Natural ingredients dip brand Holy Moly is moving into the on-the-go snacking market with the launch of Holy Moly Guacamole Chip & Dip.
The chilled snack-size pot format pairs Holy Moly’s signature guacamole with tortilla corn chips in a two-part pack. It will be available in over 900 Sainsbury’s stores from this week for £1.85 and will also be part of the supermarket’s meal deal. It will also launch WHSmith Travel stores from 28th June and be served onboard LNER trains across the UK from 11th June.
Tom Walker, Co-founder of Holy Moly, commented: “This launch has been years in the making, and we’ve worked really hard to get it right – creating a chip-and-dip format that has all the flavour and real ingredients Holy Moly is known for. Snacking is a competitive space, so landing in the meal deal is a big win that gets us in front of a whole new wave of shoppers.”
