Hooch has introduced a new flavour following increasing demand for the drink.
Blue Hooch (4% ABV) is an evolution of Hoola Hooch, with fruity tropical flavours and the brand’s signature citrus.
The new flavour joins the original line-up of Hooch Lemon Brew, Pink Hooch, and Orange Hooch.
Blue Hooch is rolling out in new 8 x 440ml mixed-packs in Tesco (RRP £15). The packs also include Orange Hooch, which launched last summer, and the Lemon and Pink variants.
Alongside the launch of Blue Hooch, new 440ml Orange Hooch cans have also been revealed.
The brand noted that RTDs are gaining market share and becoming a convenient choice for consumers heading into summer. 440ml cans are also growing at 134% year-on-year (Nielsen 2023).
Charlie Leaver, Head of Brand at Global Brands, said: “We’re thrilled to share the release of Blue Hooch ahead of summer. Combining a household name with the leading flavour in traditional RTDs was just a matter of time, and is sure to boost interest in the category in both on trade and off trade premises.
“The Hooch Mixed Packs are an exciting development, incorporating our all-new Orange Hooch and Blue Hooch cans, and capitalising on the sharing occasions and get-togethers that Hooch is synonymous with.”
