Hooch, the alcoholic lemonade brand, has revealed an all-new range called Soopa.
Caffeinated with taurine and guarana, Soopa Hooch (ABV 8%) comes in a 440ml can with an RRP of £2.89.
The range comes in three flavours – Electric Lemonade, Darkest Berry, and Twisted Tropical.
Hooch is supporting the launch with a range of wholesale displays, including bollard covers, standees, pallet wraps and aisle fins.
For a limited time, retailers can order free point-of-sale kits to aid visibility in store, through the Soopa Hooch displays in wholesalers, or online via QR codes found on inserts in the 8x440ml cartons.
The brand noted that the launch comes as the enhanced RTD category is experiencing strong growth, increasing 25.5% year-on-year. The convenience channel is also growing in the wider RTD category, with consumers increasing their frequency of purchase of RTDs in convenience by 27.7%.
Charlie Leaver, Head of Brand at Global Brands, commented: “As a leading traditional RTD brand, Hooch has great brand recognition and an audience ranging from new consumers through to shoppers that know and love the brand from the 90s.
“We can’t wait to add value to the enhanced RTD category with an easily recognisable and innovative brand. The appeal and recognition of Hooch is set to shake-up an already high-growth area of RTDs.
“As the biggest supplier of packaged cocktails to the off-trade, Global Brands look forward to elevating the enhanced RTD category with our innovation and expertise.”
The range will be stocked in wholesalers, including United Wholesale Scotland, United Wholesale Grocers, and Soho Cash & Carry.
