Alcoholic lemonade brand Hooch is giving consumers the opportunity to win exclusive merchandise with the launch of a mobile game called Zest Quest.
The match-three style game challenges users to pair Hooch fruits to earn points. If enough points are scored inside two minutes, they can then spin to win Hooch merchandise such as t-shirts, hoodies and caps. The game will be running for 12 weeks.
Consumers can scan the QR code on limited edition Hooch lemon 440ml cans to access Zest Quest, which is also being promoted across the brand’s social channels.
With consumers set to primarily engage with Zest Quest through the on-can QR code, the campaign aims to boost brand engagement and drive consumers to the Hooch Lemon SKU. The brand pointed to recent research that revealed games boost brand engagement and increase conversion rates sevenfold on average.
Jacob Barrett, Brand Manager at Hooch, said: “We’re buzzing to celebrate the festive season, rewarding fans of our lemon bev with a slice of limited-edition merch.
“Whether you’re a nostalgic drinker or new fan, Zest Quest is the perfect chance to flex your skills and win some super exclusive fits.”
