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Horlicks Moves Into The Breakfast Category

Beverage brand Horlicks has launched a new Malted Porridge. The breakfast option is made of baked clusters of jumbo oats coated with the flavour of Horlicks.

Horlicks-Malted-PorridgeThe product has launched in Morrisons, priced at £3.50 for a 400g box.

Rebekha White, Brand Manager of Horlicks, said: “Comforting families for more than 150 years, Horlicks is a British brand and a trusted household name loved by the nation. Its unique and wholesome flavour brings the ultimate moment of enjoyment and comfort… something we need more of in the morning!

“We’re so excited for shoppers to be able to add Horlicks Malted Porridge to their baskets and routines – it’s traditional, hearty and nutritious, and we can’t wait for everyone to try it.”