Hot beverage brand Horlicks has unveiled its latest on-pack promotion, offering shoppers a free three-month subscription to Fearne Cotton’s Happy Place app with every purchase and the chance to win one of 10 ‘Wellness Weekends’.
The launch follows on from Horlicks’ sponsorship of Fearne Cotton’s Happy Place festivals in 2023 and represents the next phase of the malted drink brand’s ‘Find your happy place’ campaign. The promotion will be redeemable on all 400g SKUs; Horlicks Original, Instant, Chocolate and Vegan.
The promotional pack design, which will be rolled out in all major retailers across 700,000 units, will be on shelves from the end of this month, running until the end of March. The promotion will be supported by various retail activations, including digital screens, aisle fins and retailer magazines to drive awareness.
Rebekha White, Brand Manager at Aimia Foods, commented: “Building on our successful sponsorship of Fearne Cotton’s festivals last year, we are excited to take our partnership to the next level with this on-pack promotion – providing shoppers with even more ways to find their happy place!
“We are confident that our ‘gift for all’ promotion will drive trial of Horlicks, bringing new shoppers into the category, increase shopper engagement, and drive incremental sales.”
