Horlicks has expanded its malted drink range with three pudding flavours – Banoffee Pie, Apple Pie and Cherry Bakewell.
A spin on the brand’s bestselling ‘Horlicks Instant’, the new products will be rolling out exclusively in Poundland from 9 November. The new flavours are being introduced in 270g jars (RRP £3.29) and are said to maintain the brand’s signature malty taste and creamy texture, whilst reminiscing on the flavours of the three classic desserts.
Michelle Younger, Marketing Director at Aimia Foods, commented: “We are honoured and excited to build on the heritage of the Horlicks brand by introducing new flavour innovations, all with the loved and unique malty taste remaining and developed using our insight into consumer preferences.
“Nostalgic desserts are a rising trend and are currently in high demand amongst consumers looking to satisfy their sweet tooth. The new pudding flavours not only bring excitement for Horlicks fans but will also appeal to new consumers, bringing new shoppers into the malted category.”
