At the onset of the pandemic, household surface cleaners became integral to consumers’ survival strategy as these products claimed to kill or remove the Covid-19 virus. However, with consumers now returning to pre-pandemic lifestyles, Mintel GNPD data shows that brands are also moving away from multi-purpose surface cleaners and disinfectants and re-focusing on areas like the toilet and kitchen, which remain key areas that continue to need cleaning due to hygiene concerns.
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