Hovis has introduced limited-edition seasonal pack designs across some of its key bread lines.
The ‘Ho Ho Hovis’ festive packs are rolling out onto retailers’ shelves for a duration of seven weeks, covering loaves such as Soft White and Best of Both.
In addition to the light-hearted seasonal pack designs, Hovis has also developed some “must have” Ho Ho Hovis Christmas jumpers and bobble hats to be won as part of an online consumer competition, with a further limited number available for purchase online.
Claire Parlour, Marketing Director at Hovis, commented: “Whilst we hope to bring a smile to people’s faces with some of our light hearted festive activities, we are also acutely aware that Christmas can be a difficult time for many families. This year Hovis will be continuing its long-standing relationship with FareShare to try and ensure that some of those most in need are supported.”
As part of its festive campaign, Hovis will ensure over 250,000 loaves are provided to food charity FareShare by the end of 2023. Over the last four years, Hovis has provided in excess of 1 million loaves to FareShare as part of its ongoing collaboration.
