Hunter & Gather is bringing its 100% Avocado Oil Mayonnaise to Waitrose stores this autumn.
The product is described as a “bold reimagining of a household staple”, made with just four ingredients and free from sugar, rapeseed and vegetable oils, and artificial chemicals.
Hunter & Gather noted that its latest listing is evidence of its ongoing commitment to educating consumers about what constitutes real food.
Jeff Webster, co-founder of Hunter & Gather, commented: “We are passionate about creating tasty, real food products with minimal ingredients, it’s what we are about as a business. So introducing our four-ingredient 100% avocado oil mayonnaise to Waitrose shoppers is a hugely significant step for us.
“UK shoppers are becoming increasingly label savvy and we know they want transparency and ingredients they can trust, as well as delicious food they can enjoy. Adding Waitrose to our list of retail partners means we are achieving momentum with our mission to educate consumers about what constitutes real food and why it’s important, not just to our health but to the planet too. As an award-winning challenger brand, we’re proud to be leading that charge as demand grows.”
Ian Wilkinson, Commercial Director of Hunter & Gather, added: “Year on year growth of our total mayonnaise business in retail is up 95%, and our hero Avocado Oil Mayonnaise has experienced an incredible 107% growth in the last 12 months. These figures clearly demonstrate the movement of consumers towards more naturally nutritious food with minimal ingredients.”
Hunter & Gather 100% Avocado Oil Mayonnaise is rolling out in Waitrose stores nationwide with an RRP of £4.00 for a 175g jar.
