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Iced-Coffee Brand Aimed At Gamers Launches In The UK

Kontrol Coffee, a brand that targets gamers with iced, natural-caffeine drinks, has announced its UK launch.

Kontrol CoffeeAvailable in four flavours – Original Latte, Mocha, Caramel, and Mirage Vanilla Latte – the ready-to-drink iced coffees are designed to help gamers tackle fatigue and boost their senses.

“Gamers don’t deserve just another synthetic energy drink; they deserve an upgrade,” said Elliot Cotter, Head of Gaming Coffee Development at Kontrol Coffee.

“We’re here to disrupt the gaming energy market with caffeine in its most natural and delicious form. No artificial boosts, just pure coffee glory in a grab-and-go Kontrol can – the largest available in the RTD coffee game and the only iced coffee in a can designed for gamers.”

With an RRP £1.79 per can, ​Kontrol Coffee comes in packs of 12, 24, and 36. It is currently available online, with a trade roll-out underway.