Icefresh Foods, in collaboration with toy company Hasbro, is launching new Peppa Pig Learning Pasta Shapes next month.
Made from durum wheat, the 500g bags of dry pasta have an RRP of £1.49 and are designed to make meal times fun and to encourage early literacy. The pasta features the Peppa Pig and George characters, as well as selected letters, so children can create Peppa-inspired words and stories.
Jill Leigh, Marketing Manager at Icefresh Foods, said: “The NHS advises that in the first 5 years of your child’s life their brain develops faster than at any other time, and you should make the most of every moment by making eye contact, chatting and engaging with what they’re interested in. Everyday moments like meals, playing and having fun help your child to learn new words, put sentences together, and practise having conversations. We are delighted to be launching these PEPPA PIG Learning Pasta Shapes to bring fun, story adventures and most of all tasty pasta to family mealtimes.”
With a Peppa Pig bag design, the products also come in branded shelf-ready boxes, ensuring easy stocking and strong shelf appeal.
